Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile pa
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line. Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking resources: new Mobile Scorecard and conversion Impact Calculator. Both tools are
YouTube removes analytics from its demographic data reports for creators According to the announceme
With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters will still be available in its Watch Time reports.) Also, demographic data will no longer be available for private or unlisted videos, and
Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across
New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts. Twitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation apps to manage their Twitter activity. The site announced it is no longer permitting identical — or even substantially similar — content to be simultaneously posted from multiple accounts. It is also eliminating the ability for a u
Google AdSense launches new type of ad format that optimizes placements
The company says that publishers who use Auto Ads could see a revenue lift of up to 15%. Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto Ads allow publishers to place ad code on their pages only once, toggling features on and
A link-building case study: Using brand mentions and competitive linking tactics Columnist Andrew De
Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly 15 core pages when the campaign began. The brand had historically relied on offline marketing and was new to digital marketing and SEO but wanted to grow organic traffic
Tracking ROI in Organic Search
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone. I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily the faul
FAQ: Google Chrome ad blocking is here. Everything you need to know How it works, who will be affect
Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Chrome. Publishers have had months to prepare. Google confirmed the default ad blocker would be coming to Chrome this year last June. In December, the company specified the rollout date and provided additional gui
Make the Most of Business Development Meetings
Over the years, I’ve conducted thousands of client interviews to gather feedback on outside counsel. The discussion frequently turns to how a firm first started representing the client, leading to stories about what lawyers do well — or not so well — when trying to pitch for business. Mistakes range from not doing enough to doing too much in business development meetings. Let’s assume you have an opportunity to meet with a prospective client to discuss helping with a company’
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK. What marketers
Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned. But are things actually looking up for Twitter? A more profitable business First, things are definitely looking up for Twitter’s business. In addition to turning a profit for the first time ever — a $91 million one at that — the company recorded ye
Being a Better Public Speaker
“Why can’t I be more like [insert name of your favorite speaker]?” When lawyers ask this question, it usually means they’ve been on their feet in court or presenting to potential clients and it didn’t go well. They felt anxious, insecure, unsettled — far from the confidence they’d hoped to project. Imitating your favorite speaker doesn’t really solve this problem. You spend a lot of time perfecting your imitation, and — worse — if people recognize the imitation they’ll be dis
