Create a Digital Trail to Your Website Bio Real visibility requires adopting a multichannel approach
A key reason companies such as Apple, Nike and Amazon are successful is that their brands are ubiquitous. They inject themselves into platforms, channels and conversations across the spectrum of communications. They use traditional advertising, social media promotion, content marketing, public relations and other marketing tactics to reach wide audiences. In other words, they use a multichannel approach to marketing. As a result, when consumers need a phone, athletic shoes, o
Five Mingling Techniques
If only you’d known how to network at a conference the last time you were at a conference to network. You did OK. You used the “rule of three” and the FORD method and your talk was really, really small. You made a handful of connections and followed up when you got back to your desk. (You read every word of my “Secret Science of Mingling.“) But you’ve been thinking about how maybe you could’ve done more. Like your arch-nemesis, Blaine. Blaine killed it. She had half the confe
What is a Next Gen Law Firm?
If it feels like the business of practicing law is getting harder every year, you may be right. According to the U.S. Bureau of Economic Analysis, legal services, when measured as a percentage of the overall U.S. economy, have been shrinking since 2006. At the same time, the number of lawyers has continued to rise. According to the ABA, there are now over 1.3 million lawyers in the country, which represents a doubling since 1985. A basic understanding of economics makes it cl
Five Tips for Creatively Repurposing Your Writing
Over a decade ago, the very first law firm training program I created was focused on how lawyers and legal professionals could leverage the art of getting published to raise their profile and enhance their business development. Whenever I asked people what they did with an article once it was published, the most common answer (and I am not kidding about this) was: “I sent it to my mother.” We would then have a fun follow-up discussion before I would provide a few practical su
