Get Specific With Your Ask
I was walking down a sidewalk recently and saw a fellow asking for change on the corner. It struck me how many people were putting money into his cup. As I approached, he said, “Can you give me one quarter?” From a distance, I had thought everyone must be in a generous mood. But, while this may seem like an odd segue into law firm marketing, it occurred to me later that his “ask” was really smart. He requested something specific. I have observed that lawyers are often vague w
When are you too sick to lawyer?
‘Tis the season for Christmas decorations to be out way too early. You can smell pumpkin-spice everywhere you go — unless you’re too stuffed up to smell anything, because it’s also the start of cold and flu season. (Insert sarcastic cheering here.) Lawyers are notorious for working long hours, not taking care of themselves, and going to the office even when they’re sick. So I reached out to a friend, Dr. Terry Simpson, to get some accurate information on how to survive the co
Everyday Essentials for Business Attorneys
Everyday carry for lawyers can be whittled down to a list as old as the profession: a pad of paper, a pen, a shoulder-mounted anti-tank gun. Or, maybe these. A Great Bag Shinola is a Detroit-based manufacturer of top-shelf handcrafted goods. The company started out making watches, employing displaced artisans from the city’s population of skilled laborers. Now Shinola makes everything from signet rings to custom bikes, but the Runwell backpack might be its coolest piece. The
Finding Joy at Work
For the past several years, our profession has seen a rise in attrition and a decline in satisfaction. Too many talented lawyers have walked away from the profession, believing it’s an all-or-nothing gig. Yet some do succeed in building legal careers they enjoy, even love. What sets them apart? And how do you join those ranks if you’re teetering on the edge of law career despair? Two factors are critical in turning your job into a career that you love: Find your “why” and fin
How to Use Twitter to Build Your Brand
Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile more. Getting Started With Twitter Here are must-knows to help you start on the right foot. Use your actual name
Alright, So You've Got a Thesaurus
Alright, So You've Got a Thesaurus We habitually ask lawful authors to utilize a thesaurus to improve their composition. Finding the best word advances exactness and maintains a strategic distance from repetitiveness. In any case, the rundown of equivalent words discards the subtleties. Here you are attempting to show your dominance of composing, however indiscreet utilization of a new equivalent word can deliver an etymological blooper. Only one out of every odd Synonym Is R
There's Power in a little Thank You
Remember the last time a client gave you a handwritten note to thank you for doing a good job? Maybe someone at work has surprised you with flowers, an unexpected gift or a bonus. Has a vendor ever slipped you a gift card worth the price of a cup of fancy coffee, just to show appreciation for your loyalty? It felt good. It might even have prompted you to keep up the good work. You might have thought back to that gesture when you toyed with moving to a different firm or switch
