January 31, 2018

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value.

Use Business Data for Bid Management

Bid management can be one of the most rep...

January 30, 2018

Starting a business is one of the most challenging and rewarding things you’ll ever do. The process is simpler than you might imagine, but to try to boil it down to five or 10 steps is an underestimation and an injustice. The following 50 steps to start a business are,...

January 29, 2018

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did diff...

January 25, 2018

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can’t prioritize how to spend...

January 24, 2018

very single piece of text you touch in Microsoft Word is associated with a Style. But how do you figure out which Style you need to modify? Use the Reveal Formatting pane.

Learning how to first identify and then modify the existing Styles in your document is a good...

January 22, 2018

Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized share of eyeballs.

It’s easy to dismiss their success as luck, by conclu...

January 19, 2018

Now that you’ve survived — maybe even enjoyed — the rounds of law firm holiday parties, the slate is wiped clean for 2018. No doubt, resolutions and good intentions bubbled up with the start of the new year. You may have noted them in your head or purchased a new motiv...

January 15, 2018

How do you make more money? The two obvious ways are work more hours or charge more money.

Toward the end of last year, I was debating whether I should raise my rates and, if so, by how much. I had not raised my rates for client work in three years. My goals were to sta...

January 10, 2018

Oh, balderdash!

I just read that using profanity enhances team building in the workplace. Say what? Apparently, a vocabulary of four-letter words brands you as part of the “in” group in the information technology industry, and the practice is spreading.

Undoubtedly, prof...

January 9, 2018

If you speak English and only English, does it make sense for me to explain something to you in French — even if I speak slowly? Of course not.

While you probably never make this specific mistake with your clients, almost all of us commit a version of it on a regular ba...

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