February 27, 2018

One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many...

February 25, 2018

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators.

Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and...

February 23, 2018

New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts.

Twitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation apps to manage their...

February 21, 2018

The company says that publishers who use Auto Ads could see a revenue lift of up to 15%.

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered....

February 19, 2018

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did.

The situation

This campaign launched in March 2017 and was done over six months. The websi...

February 19, 2018

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

I confess, I love marketing data. And charts. Lots and lots of charts!

Around this time every year, I am n...

February 15, 2018

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Ch...

February 14, 2018

Over the years, I’ve conducted thousands of client interviews to gather feedback on outside counsel. The discussion frequently turns to how a firm first started representing the client, leading to stories about what lawyers do well — or not so well — when trying to pit...

February 13, 2018

Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017, Twitter’s revenue declines finally went away, yet now its audience growth struggles have returned.

But are things actually looking up for...

February 12, 2018

“Why can’t I be more like [insert name of your favorite speaker]?”

When lawyers ask this question, it usually means they’ve been on their feet in court or presenting to potential clients and it didn’t go well. They felt anxious, insecure, unsettled — far from the confid...

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