March 23, 2018

It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disr...

March 23, 2018

YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via private sales or offer instructions on building a firearm, ammunition, or firearm accessories. It is also restricting videos that show...

March 15, 2018

It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing.

On Thursday, a story in Recode relied on new data to suggest that Facebook’s change to its News Feed to de-emphasize commercial posts in favor of those by i...

March 12, 2018

Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition...

March 6, 2018

The site first rolled out its 'Breaking News' indicator in a test run last November that included a small number of local and national publishers.

Facebook is making another attempt to fine-tune the way its users consume news articles. Last November, the site gave a sma...

March 5, 2018

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign.

One would think any reasonably large and succes...

March 2, 2018

After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed.

Launched last October, Facebook’s Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based the...

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