December 19, 2018

This won’t make me popular, but here’s your new year preview wake-up: Unless you’re creating sales opportunities, or converting sales opportunities, most of what you’re spending your business development time on is largely a waste.

The “game” I’m referring to has two co...

December 18, 2018

Back in the day, lawyers had easy access to their clients. They could schedule in-person meetings, go out for lunch or drinks and run into each other at worship services or football games. Everyone was in close proximity, and social interactions arose naturally. Now, d...

December 17, 2018

Results from the first Legal Sales and Service Organization (LSSO) survey, “Legal Sales Uncovered,” released in November, confirms that the role of law firm sales professional is becoming commonplace in the profession. But, despite the critical role sales professionals...

December 14, 2018

Make 2019 your law practice’s best year yet with a mix of online and offline marketing tactics. Don’t be afraid to try something new or different — and don’t automatically dismiss old-school tactics. Here are five ideas to get your wheels turning.

1. Spread Your Br...

December 11, 2018

Holiday parties can be more awkward than meeting the parents. Follow these tips and you can be confident in your approach — and even make holiday parties an enjoyable (and beneficial) experience.

Five Ways to Feel More Confident

1. Be “The Friendly Face.” Instead of look...

December 10, 2018

“Get to the Point!” is a huge fan of working the heck out of your dictionary, thesaurus and usage guide to improve your writing. But is Google better? The answer is “sometimes.”

Asking for the Wrong Thing

Many apps and programs are unforgiving of spel...

December 5, 2018

There’s a lot of discussion about when, and how, to ask for feedback over the course of a client engagement. A website or bio refresh is a great time to ask clients you trust why they hired you and what sets you apart from your competitors. And with many of us tweaking...

December 3, 2018

It’s clear that email is still central to communications, with an estimated 281 billion emails being sent per day. So it’s no wonder almost 70 percent of marketers rely on email as a core part of their marketing strategy — because it works. How can email marketing help...

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